Project Description
Addressing climate change is a global imperative, driving nations to adopt sustainable practices. One avenue gaining traction is the promotion of Electric Vehicles (EVs), which align with renewable energy goals and emission reduction targets. However, Australia's pace in adopting EVs contrasts with global trends, highlighting the need for analysis and intervention.
Despite a growing range of EV models and global incentives, Australia's EV adoption remains sluggish. To confront this challenge, a comprehensive analysis of car registration and sales data is essential. This data-driven approach aims to uncover the nuanced factors hindering widespread EV adoption in the country, ranging from consumer perceptions and economic considerations to infrastructure limitations and policy gaps.
Our analysis aims to find trends in the data that will lead to suggestions for how the industry and legislation can improve the uptake of EVs.By leveraging insights from data analysis, Australia can reshape its approach to EV adoption, driving sustainable mobility and contributing to a greener future.
Data Story
From the registration and sales data that was analysed, there were specific trends that suggested where improvements can be made. Whilst petrol and EV cars on average travelled the same distance, the total distance travelled was significantly higher for petrol vehicles, suggesting that EVs still not have a strong presence on the market. Registration data also shows that passenger vehicles make up the largest number of vehicles, yet EVs make up a lower percentage.
When looking at the brands of passenger vehicles that sell EVs, we can see Tesla makes up the majority of EVs being sold, and also has the largest growth rate. Increasing uptake of EVs should look at how other brands can improve their sales performance as well.
From industry insights, we can also see that the public is hesitant to purchase EVs because of three main reasons: Lack of incentive, lack of infrastructure, and the high cost of purchasing EVs. Any strategy to increase the uptake of EVs should find solutions to these 3 issues in order to be effective.