Destination Tourism

Project Info

HackVision thumbnail

Project Description


We have produced a Mobile-First Destination Tourism POC which motivates visitors to engage with a destination, utilising the app to plan and experience local POIs during their stay.

In the background, the Content Management System (CMS) engine houses the POI data including i-Beacon GIS referential data.

User engagement with the Mobile App at a POI level provides for analytics delivering statistics around user interaction with the app and local points of interest (extensible to capturing demographics, length of visit / stay; tourist spend and other desired variables)


Data Story


HackVision's data story takes a beginning-to-end approach to the tourism experience. DestinationTourism is a rich solution starting with the prospective visitor's journey idea; guiding them to their destination; planning their POI experiences; utilising transport data to navigate between experiences dependent upon their lifestyle choices and preferred mode of transport through to engaging with the POI itself.

At the POI, location data is leveraged using i-Beacon technology which may be extended to capture metrics around visitation, length of stay, spend and so on.


Evidence of Work

Video

Homepage

Team DataSets

City of Greater Geraldton Visitor Factsheet

Description of Use: Used to target incorporation of certain POI detail to the DT CMS based upon the demographic data contained in the visitor statistics aiming to maximise reach / interaction with the app

Data Set

Public Transport a collection of PTV datasets

Description of Use: Use a spatial data set for the Ballarat Local Government Area to demonstrate public transport options supportint the Tourism Destination App

Data Set

Ballarat Bike Lanes

Description of Use: Marked bicycle lanes on public roads. This is geospatial data which the tourism app could leverage where visitors wish to enjoy their destination visit by bike to navigate between points of interest

Data Set

Ballarat Shared Paths

Description of Use: Paths are areas open to the public that are designated for use by both pedestrians and bike riders. This is a spatial data set which the tourism app could leverage for users to navigate between points of interest if their preferred mode of transport is by foot

Data Set

Ballarat Cultural Facilities

Description of Use: Used to mine data / imagery around local POIs for Ballarat to populate the Tourism Destination CMS

Data Set

Ballarat Artwork

Description of Use: Used to mine data / imagery around local POIs for Ballarat to populate the Tourism Destination CMS

Data Set

Visit Ballarat

Description of Use: Used to mine data / imagery around local POIs for Ballarat to populate the Tourism Destination CMS

Data Set

Creative Ballarat

Description of Use: Used to mine data / imagery around local POIs for Ballarat to populate the Tourism Destination CMS

Data Set

Geraldton POI data

Description of Use: Used to populate CMS data for tourism Points of Interest (POIs)

Data Set

Challenges

🌟 Granular Tourism Information

Region: Western Australia

Challenge

Immerse yourself in Ballarat

Region: Victoria

Challenge

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