Erica Rendler

My name is Erica Rendler, and I am a dedicated embroidery digitizing specialist. I currently live and work in the vibrant city of Austin, Texas, where I am the Lead Digitizing Artist at Digitizing Lord. My journey in this unique field began after I earned my Bachelor of Fine Arts in Digital Media from the Savannah College of Art and Design, where I first fused my passion for traditional art with modern technology. This educational background provided the perfect foundation for a career dedicated to transforming simple images into intricate, stitch-perfect designs. My professional services are centered on providing top-tier embroidery digitizing. This core process involves converting artwork into a digital file an embroidery machine can read. I command a deep understanding of various digitizing techniques, which allows me to offer a comprehensive suite of specialized digitizing services. These services include complex 3D puff embroidery, appliqué digitizing, precise flat embroidery, left-chest logo digitizing, specialized cap digitizing, towel digitizing, jacket back designs, and creating high-density stitch files. Every day, I take a client's logo or idea and meticulously craft it into a detailed stitch file, ensuring that every element of the original image is perfectly translated into the final embroidered product. This requires a keen eye for detail and a profound understanding of how different fabrics and garments interact with thread. Over my years of experience, I have mastered the intricacies of working with numerous embroidery machines, including state-of-the-art models from Tajima, Brother, and Happy. This technical knowledge is crucial for creating flawless machine-ready files in all standard formats, such as DST, EXP, PES, and JEF, and is a fundamental part of my technical services. A significant part of my work involves providing left-chest digitizing services for corporate wear, as well as specialized cap digitizing services for structured hats, which demands a unique skill set to accommodate the curved seam and ensure the design sits perfectly. There is a profound satisfaction in taking a client's idea, whether it's from a simple sketch or a detailed photo, and turning it into a tangible, high-quality piece of embroidery. I have built my career on providing a reliable and creative set of services that helps businesses and individuals make their mark. My goal is always to deliver embroidery that not only meets but exceeds expectations, ensuring that a company's logo or a special design is represented with the utmost clarity and quality. Looking forward, I am committed to continuing my education in this evolving field, exploring new techniques and technologies to further enhance the digitizing services I provide. I am passionate about pushing the boundaries of what can be achieved with thread and a machine, and I take great pride in contributing to the lasting impact of well-crafted embroidery. For me, every project is an opportunity to create something both beautiful and enduring.